At a Glance
Founded
2025, Rabat
Focus
AI-Powered Safety
Launch
University Pilot
Vision
Pan-African Expansion
SECTION 01
Our Mission
Why We Exist
Cities are choking on congestion and carbon. Short trips under 5km account for 60% of urban journeys, yet most are still made by car. Elyra exists to replace those trips with clean, intelligent micro-mobility.
What We Believe
Transportation should be accessible, sustainable, and safe. We believe AI-driven shared vehicles can transform how cities move, starting from the ground up.
SECTION 02
The Morocco-First Strategy
Why Morocco?
Morocco is Africa's most connected economy, with 70%+ smartphone penetration, a young urban population, and ambitious smart-city initiatives. Rabat's university corridors are the perfect proving ground.
University Pilot
We launched at UIR with a controlled fleet to validate unit economics, optimize operations, and build trust with riders, campus administration, and city authorities.
Regulatory Alignment
We work directly with NARSA and municipal authorities to ensure full compliance and contribute to Morocco's Vision 2030 sustainable transport goals.
SECTION 03
Our Technology
Swarm Intelligence
Every scooter in the fleet shares real-time hazard data. When one detects a pothole, every nearby vehicle knows about it, creating a collective safety network that gets smarter with scale.
Edge AI
Onboard sensors process data at the edge, enabling sub-100ms hazard response without relying on cloud connectivity. Safety decisions happen on the scooter, not in a data center.
Digital Twin
Each scooter maintains a real-time digital representation: battery, location, maintenance status, enabling predictive operations and zero-downtime fleet management.
SECTION 04
Roadmap
2025-2026
University pilot in Rabat. Validate product-market fit. Secure seed funding. Build core engineering team.
2026-2027
Expand to 3 Moroccan cities. Launch e-bike fleet. Begin Series A.
2028+
North African expansion: Tunisia, Egypt. European market entry. Fleet size: 10,000+ vehicles.
